Business plans never seem to go out of style. Every company has one, whether it’s a solo entrepreneurship or a huge Fortune 500 company. While every business owner’s business plan should be looked at, revised and updated regularly, there isn’t a more important business plan than the one you write at the very start of your venture. Without a business plan, don’t even think about building your new business.
If you don’t create a business plan, you won’t know where you want to go with your company. There’ll be no reminder of the big ideas you had when you first started. It’ll be difficult to remember the tiny, yet important details of building your business that can be easy to forget over the busy months. The bottom line is that you need a business plan.
Running a business is tough. There’s so much information going in and out of your brain on a daily basis that if you don’t write some things down, you’re bound to lose the ideas and thoughts forever. Business plans help you to organize exactly what you want your company to look like and achieve. They can also act as a sort of schedule to help guide and motivate you through your days, months and years.
You cannot make any type of business survive and thrive without a marketing plan, it’s just not possible. How are you going to sell your services or products if people don’t know that your company exists? Every business plan should have a marketing strategy as one of its major goals. You may even want to create an entirely separate document where you hash out the specifics of your marketing campaign. Either way, make sure to include marketing and promotions in your business plan. This step should be one of the business plan’s major goals, right at the top of the list, and it should be extremely action-oriented.
Current Goals and Future Goals
Remember to keep current goals separate from future goals; otherwise, you’ll get overwhelmed right at the start. There’s a lot to think about, process, and take into account when you’re starting a business. Knowing what you can and need to handle now is vital when creating your business plan. Equally important is knowing what you shouldn’t put on your plate right at this moment. Often, business goals can hinge on other previous goals. If you don’t achieve certain things initially, you’ll not get to other goals down the line. While starting a business can be very exciting, overloading yourself as you’re still building your business is a recipe for disaster. Instead, take it slow and in steps or stages. Accomplish the necessities and once you’ve got them under control, revise and add to your ever-growing list of things you need to do.
Steps for Taking Action
Knowing what you have to do isn’t enough; you also have to know how you’re going to do it. Along with every item on a business plan should be accompanying action steps. If you don’t know how to carry out one of your goals, research online or ask for help. People who have had experience with what you’re trying to jump-start will likely be able and willing to provide guidance. Make sure to not leave out action-oriented steps. If you do, you’re going to have a business plan that doesn’t actually tell you how to accomplish the listed goals.
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William Grey is a contributing writer at MBA Scholarships.