Though uniforms have been common for students, police officers, firefighters, soldiers etc for a while, uniforms in the workplace have also become common practice. The benefits of uniforms are numerous and as a business owner or manager, you should consider introducing them in your company.
The best way to make your employees stand out from the crowd is by introducing uniforms. With customized uniforms, you can improve your brand identity. Uniforms can even work as a free advertising technique. If you add your brand name or logo to the uniform, then it will act as a moving advertisement since not only your customers but also the common public will know about your business whenever they see your employees.
There are certain customer oriented industries such restaurants, department stores, retail shops etc where the workforce needs to look uniform. Customers can easily differentiate employees and therefore have a quick and easy access to assistance. Uniforms will make customers comfortable and confident in approaching your staff. Moreover, customers associate employees to a company or products through visual clues like uniforms. Uniforms will therefore develop a feel of reliability and professionalism towards the business and employees.
For many businesses, appropriate uniforms enhance safety of employees. Businesses in the construction, welding, shipping and manufacturing could reduce employee injuries through the use of an appropriate uniform. For example, people who work in construction or shipping industries wear hard headgear when they work. Firefighters have the latest fireproof outfits and strong helmets which help them to do their duties without worrying about their safety.
The Occupational Safety and Health Administration (OSHA) has set some safety standards that are mandatory for people working in risky industries, so having properly designed uniforms is the best way to comply with legal requirements.
Sense of unity and equality
When employees wear the clothes regardless of position or financial status, employees feel a sense of unity and equality. Clothing is key social class differentiator, which can create tension and jealousy. Removing this element can therefore contribute to healthier collegues relationship and a better workplace environment.
Pride & Responsability
Studies show that a uniform contributes directly to the productivity of employees. Employees who wear uniforms accompanied by brand name or logo are found to have a sense of pride and responsibility,which make them work honestly for the company. They feel motivated and encouraged to work for the company as they consider themselves ambassadors of the company. Bringing this sense of pride and responsibility will therefore have a positive impact on your business image and service quality.
Providing uniforms to your employees can also be a financial incentive. Since employee wont have to spend their wage on clothes, they will save money on monthly basis. Although it is hard to provide free clothing to all your employees, it could be a good idea to offer a few free items and then charge them for extra garment at a discounted rate.
Tom has been blogging for over 4 years, specialising in brand management and promotional strategies. Tom is a promotional clothing specialist, who has helped numerous businesses to improve their brand image.