A good sign conveys a message to people that sell’s more than just products, it sells a brand. Here are a few tips to ensure that your businesses signage does just that:
1.) Avoid clutter. All the elements of the sign including the text, background colour and images need to complement each other.
2.) Contrast. Colours that contrast well are the key to a well-designed sign – i.e. you don’t want to mix dark text with a dark background because readability will be lost. If you’ve chosen a dark blue or black background colour then white text will be your best bet because light text against a dark background will tend to make the font “stick out” and appear larger.
Remember to keep this in mind when selecting font size. Some ideas for good contrasting colours: Black and yellow, black and white, blue and white.
3.) Font selection. Your message won’t mean much if viewers are able to read it. When it comes to font selection try to find a meeting point between readable and trendy – You don’t want to go and choose a boring font, but at the same time font style that looks fancy and can’t be read by anyone isn’t going to work either.
4.) Copy on the sign. Including more text than necessary is a mistake, especially if the sign is in a location where people will have limited time to process the message – e.g. a billboard sign near a highway. Say what needs to be said in as few words as possible without detracting from the overall message – Less is more.
5.) Spacing. Each signage design should factor what’s known as “white space” into the equation. White space refers to the surface area of the sign that isn’t covered by either text or images. The recommended amount of white space is 30-40% of the signs surface area. Following this guideline will help to improve the readability and reduce clutter on the sign.
6.) Size of the sign. Designing the sign so that it’s large enough to see is important for obvious reasons. The best way to do this is by considering its application and the distance that people will be viewing the sign from.
For example a digital sign that display’s information to clients in the waiting room of a dentist’s office won’t need to be as large as say an outdoor billboard.
On a closing note, certain shopping centres or business parks may have conditions in place pertaining to the size, type of sign, copy and colour scheme. If your business is in one of these areas, be sure to check if there are specific guidelines that need to be adhered to before you start.
- License: Creative Commons image source
This article was written by Daniel Stevens, who is a fan of the great outdoors and when he’s not writing up a storm 😉 – that’s where you’ll find him.