Digital communications can be anything from a corporate website to a social media page. Having the right type of digital communication for your business can make a huge difference on how your customers, or potentials customers, feel about your company. This guide looks at the different types of digital communications and how to pick what is best for your business.
The different types of digital communications
One of the most obvious, and most used, types of digital communications is your company website. This can be a one page affair that tells customers your contact details and what you do, or something a lot more in-depth.
Your business website will give customers an impression about your business, either positive or negative, so it is vitally important that you get it right. Many businesses will make use of their branding, colours and logos on their website, to get their name out there.
Social media pages are also now growing in popularity as a form of digital communication. Millions of people across the World use sites such as Facebook, Twitter and LinkedIn, which is why businesses also want a slice of this action.
Having a company page on social networking sites will further increase your business’ online presence and customer base. This could be a simple Twitter page that updates customers on the latest products and services, or a full blown YouTube channel which contains videos from your business.
Search engine optimisation (SEO) can also be seen as a form of digital communication and goes hand in hand with websites and social media. The content that your business has on its website or Facebook page could be read by thousands (if not millions) as long as the SEO is done properly.
Digital communications can be seen as a form of digital marketing, as it is communicating with potential customers. Always ensure that you understand the different types of communication and which one your customer is more likely to notice.
Choosing the right digital communication method for your business
Picking the right method for your business can involve a lot of research and planning, a lot like when constructing a marketing plan. It is important to look at the type of customer base that you have, or that you want to attract, before making a big decision.
You may wish to enlist the help of a digital communications expert when it comes to the research element, or you can do it with your own employees and talent pool.
Key areas to look at are; the location and age range of your target market, their buying habits, the solutions your competitors have in place and also their branding. By knowing these areas you will then be able to pick the right method for your business.
As an example, if your target market is based throughout the World and typically 18-30 then they are more likely to use Facebook than a small, elderly community in Norfolk. It is all about understanding how to attract the customers that you want.
The one method of digital communications that all businesses should have, in this day and age, is a website. Even if it is just something basic that says who you are and what you do, it gives customers more confidence to buy from you.
There are many benefits to choosing the right method, although the most obvious is that your business will be visible to a wider audience. Communicating with customers, and potential customers, is absolutely vital when it comes to staying ahead of the competition.
Digital communications is another way of being able to market your business, as well as talk to your customers. Having a company website that details your products and services is even better than plonking a leaflet into your customer’s hands.
Picking the right method for your business can involve some market research and planning, but is worth every single minute. Just knowing the right avenues to go down will ensure you stay one step ahead of the competition.
SAS London offers a variety of digital communications market research services.