Always stylish and trend-setting throughout her career as one of the world’s most beloved singer-songwriters, Alicia Keys reveals yet another fabulous look in the riveting video for her single “Brand New Me,” from the highly acclaimed album “Girl on Fire.”
The beginning of the video for “Brand New Me,” a lovely mid-tempo ballad, shows Keys sitting by the piano as a stylist works on her long, dark and curly locks.
Seconds later, when viewers get their first full-on look at Keys’ face, it is revealed that she is wearing a pair of distinctive, fashionable glasses as well as stunning hoop earrings.
A closer look at Keys’ visage showcases the glasses in greater detail, divulging that they are rectangular Derek Cardigan 7017 Shadow eyeglasses, complete with their signature white multiplication and division symbols on the sides of the frames. The glasses also come with equal signs on the arms. This model of eyeglasses has earned praise for being chic and whimsical. Keys wears the glasses well, looking sleek and glamorous in them.
Later in the video, Keys removes the glasses as she belts out the lyrics to “Brand New Me,” a moving anthem about self-empowerment. She strolls through a backstage sound set as the song progresses, wearing an elegant dark catsuit with a plunging neckline and a tight fit.
Still later in the song, with the lyrics reaching an emotional peak and Keys writhing in front of a mirror, she surprises viewers by ripping off her long, curly hair and tossing it aside, revealing that she was wearing a wig all along. Of course Keys, known for her graceful beauty as well as her singing talent, looks equally exquisite sporting her shorter natural hairstyle. The video concludes with a smiling Keys sitting down at the piano where she began as these words appear on the screen: “The journey continues …”
The New Album
“Brand New Me,” co-written by Keys and Emeli Sandé, an award-winning Scottish recording artist and songwriter, is the second official single from “Girl on Fire,” Keys’ fifth studio album. Keys has stated that “Brand New Me” is “about finding bravery, letting go and being myself.”
“Brand New Me” has earned critical praise from numerous sources. Entertainment Weekly hailed the song as “triumphant,” and Vibe magazine called it “powerful and inspirational,” marked by “crisp, confident vocals.”
Diane Martel, a choreographer who consistently works with some of the biggest stars in the popular music industry, directed the video for “Brand New Me.” The actor Kamar de los Reyes appears with Keys in the video. Keys expressed her gratitude to Martel when she wrote on Twitter: “Thanks to Diane Martel for her creative genius! She always gets those real moments out of me!” Keys has donned various styles of glasses during her career, and never fails to delight her fans with her latest selection.
Keys also good-naturedly teased her fans via Twitter during the filming of the video for “Brand New Me.” She posted a photo of herself wearing the wig and wrote: “Getting ready for the ‘Brand New Me’ video premiere today! Notice anything different?”
The album “Girl on Fire” has been a critical and commercial success, making its debut at the top of the U.S. Billboard 200 chart. Rolling Stone magazine called it Keys’ “catchiest and subtlest album yet … and one of the best R&B records of 2012.”
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