When we are talking about search engine optimization, it is often difficult to separate it from good and relevant content. However, in reality, things tend to be a bit more different. Namely, we often see the sad truth about SEO, and the sad truth is that many, if not most, SEO efforts end up producing boring, irrelevant, or simply spammy content. Many self-proclaimed SEO experts are not very happy with the constant changes to the search algorithm made by Google, but the fact is that Google is only trying to battle the unbelievable amount of spammy, low-quality, and keyword-stuffed content on the World Wide Web.
Why Is Relevant Content so Important?
If you decide to use your computer and search the Internet for something you are truly interested in, for example how to get rid of acne, you will probably want Google or any other search engine to give you results that will quench your thirst for knowledge, right? Well, this is exactly why SEO and relevant content should never be separated. If you type in ‘get rid of acne home remedies’ and end up with results that only advertize expensive acne-removal products, you will not be very satisfied. More often than not, you will even be frustrated. On the other hand, if you see results that will provide you with practical and reliable information on the topic, you will be more than happy with them.
SEO Is There to Help Internet Users, not to Spam Them!
The whole point of SEO is to get what you are looking for right in front of you, in the top of search engine results. However, this can never be possible without exceptional content, which should always be the backbone of any SEO strategy. You should never use as many keywords as you possibly can, but rather use relevant keywords, and the keywords that are closely related to the topic you are writing about. Furthermore, the content should also be original, interesting, often witty, thought-provoking, and able to provide the reader with relevant information. Without this, all you have is a block of text full of meaningless keyword phrases and boring sentences. No one wants to read this, and who can blame them?
How to Find the Balance between Relevant Content and SEO?
This is actually the biggest and the most important job of any SEO expert, as without having the end user in mind, there is no point investing time and money in any other aspect of SEO. If the person who has come to your webpage is satisfied, then you have done a good job. The most important thing is to be honest to the end user, as honesty really is the best policy. If you want to be a success, you have to be genuine, original, interesting, and you have to stand out from the crowd. SEO will surely help here, but only original and relevant content will enable you to be sure that you have hit the mark right on the target.
Abhishek is a SEO consultant and works for a SEO Sydney company. Over the last one year he has advised more than 100 clients on SEO and online marketing strategy.