As a customer, you have the ability to turn to the Internet to describe your experience with a company. Most people will turn to their social media sites or popular review websites in order to talk about both good and bad experiences with companies.
But some consumers wonder if they’re choosing the right platform to discuss their experiences, especially if they’re looking to actually catch the attention of the company. So if you want to discuss your experience with a certain company, should you turn to a review site, or should you stick with a #fail approach?
The Pros and Cons of Review Sites
Some consumers believe that leaving a review on an actual review website like Angie’s List, Yelp or Citysearch is the best way to tell the company how you feel. The pros to using one of these platforms is that you can leave a review on a company whether or not they have an actual page on the site, and you can also reach out to a wide array of consumers by using these platforms.
One of the major downsides to using a review site is that the company may not pay attention to these platforms. Even though there are tools like Review Trackers that can bring reviews directly to a company’s inbox, many companies have yet to realize the importance of these sites or realize that they can help or hurt their brand. Even though these sites have been around for a while, they’re still a new concept to some businesses, and you run the risk of the company never seeing your review.
The Pros and Cons of Social Media
One of the major pros to social media is that most companies have joined some social platform, so you can send a direct message to the company letting them know just how happy or unhappy you were with their products or services. You also have the option of leaving a message directly on their page or calling them out directly in a thread, or you can post your thoughts and feelings to your own page. Since there are plenty of people using social media, it’s likely that the review will land in front of the company.
One of the cons to social media is that just because a company has a social presence doesn’t mean that they actually monitor their accounts. Some companies don’t understand the importance of being physically present in their online communities, and they think that as long as they have the account, that’s all they need to do. If you haven’t noticed any activity coming from the company’s page or feed, the chances of them realizing you left a review will be slim to none.
If you want to leave a review on a company and you want that review to generate some results, your best bet is to use both social media and review sites. This way, if the company doesn’t pay attention to review sites, you’ll be able to catch them on social media, and if the company doesn’t use social media, you’ll be able to catch them on a review site. Even if you don’t reach the company right away, you’ll reach other consumers, and if they feel the same way that you do, the virality of your review or post will definitely garner some type of attention.
Garrett Payne is a businessman and prolific writer. He tracks company reviews using a monitor online reviews tool.