Fill Those Empty Storage Lockers via E-mail Campaigns

In today’s downed economy the storage business, like many others, has taken a huge hit. Rather than people storing their goods, they are selling them off to make some money and avoid paying another monthly bill. But they are still in demand, and there is still a market out there that you can tap into. One way of doing this is to look into an email marketing plan for storage companies. After all, consumers are always looking for a deal, and the Internet is full of them!

The Dos and Don’t of E-mail Marketing 

We all know the routine: checking our e-mail to see solicitations, and deleting them without even opening them. So how does one prevent these e-mails from going ignored? Consider this: The sender’s name and title of the e-mail are the first things the consumer will see. Avoid using words in the e-mail title like “great deal for the month of January” or “largest discounts ever given”. Most people interpret this verbiage as trickery. What you really need to do is be specific and to the point in your e-mail title. Write something like “pay as low as $49.99 a month and get first 2 month’s free”, or “rent a large locker for $69 a month and get your last month free”.

We all know the routine: checking our e-mail to see solicitations, and deleting them without even opening them. So how does one prevent these e-mails from going ignored? Consider this: The sender’s name and title of the e-mail are the first things the consumer will see. Avoid using words in the e-mail title like “great deal for the month of January” or “largest discounts ever given”. Most people interpret this verbiage as trickery. What you really need to do is be specific and to the point in your e-mail title. Write something like “pay as low as $49.99 a month and get first 2 month’s free”, or “rent a large locker for $69 a month and get your last month free”.

Starting a Flow of Dialogue

E-mail marketing is one of the easiest and cost-effective ways of marketing your business. But just because you send out an e-mail doesn’t mean it will be read. Nor does it mean that once it is opened, the link to your website will be clicked on. E-mail marketing is designed to initiate a flow of dialogue—to start a conversation between you and prospects. According to the popular studies, if a person’s interest has not been captured within the first three seconds of viewing an e-mail, he/she will click out of it. If the same holds true for a marketing e-mail campaign, then it is important to capture your prospect’s interest immediately.  Try doing the following:

·      Use full color HTML e-mails
·      Make the content brief, direct and easy to read
·      Offer an incentive for a client to visit your place of business or to call you, i.e. “mention this e-mail and get 25% off”.
·      Provide something for free. Cost-saving tips, storage safety tips, etc.

By avoiding a “preachy” desperate tone and instead offering the prospect something in return for their time, these tips, along with a clean, colorful, easy-to-read e-mail, will give you a much better chance of staring up a conversation with your client. Once they actually call you, all you need to do is close them and get their business!

Be Subtly Aggressive 

By forming an aggressive e-mail campaign with content that is subtly crafted to cushion the prospect and make them feel comfortably curious to click through into your e-mail (and to visit your website), is an art that can be easily learned. This is a learning process in itself, so if you are off to what you feel is a slow start, don’t give in to the pressure to be more aggressive. Give it time, and you will get in the groove.

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