If you haven’t figured it out yet, it is no easy task getting a large number of followers on Instagram these days. Every day, there are more and more users signing up to the platform, and as a result, it becomes more difficult to stand out from the crowd. The crowd, by the way, is up to nearly one billion monthly visitors each month. So, what steps can you take to get yourself noticed? Read on, and we’ll give you some advice.
Tip Number One: Brand Yourself
It may seem like you are distancing yourself from genuine connection with your users to think about things like ‘brand image’ when you are designing your Instagram presence, but it is a well-known fact that when you are more consistent with the ways that you choose to present yourself to the world, the world can better understand where you are coming from. The result of being more understandable is that you can get your messages across more efficiently and that ease of understanding leads to loyal followers.
How do you brand yourself? It’s simple. You follow the same basic principles as you would offline. Every post in your feed, as well as all of your stories, should follow a unified theme to create a signature look and feel that your followers will remember. There are several great tools to help you optimize the theme of your Instagram page, like Adobe Lightroom, Later, and the template gallery found on Instagram.
Tip Number Two: Personalize
Once you have created consistent branding for your Instagram page, you should consider adding a bit of yourself to your profile. Instagram by its very nature is driven by its users and without adding pics of yourself, you are going to have a hard time connecting with anyone who views your profile. One idea is to create regular updates with images of either yourself or your employees so that people can see the faces behind the products.
Tip Number Three: Advertise
Just like on every other platform, advertising is very important on Instagram. Unlike almost every other platform, however, advertising on Instagram couldn’t be any easier.
In fact, the platform does all the hard work for you, leaving the creativity to you. The first step is to decide on a target audience. Then, you come up with a campaign that will speak to the particular demographic you have in mind. Once you get all of that figured out, using Instagram’s story ads is pretty self-explanatory. All that you need to do is figure out who should see your ads, configure the demographic settings within the settings of the ads, and Instagram will make sure that the people you choose see your ads.
If the ad campaign seems a little time consuming and arduous, there is another option that helps speed things up. That is to buy Instagram followers, or Acheter des Followers Instagram), if you happen to speak French. There are some great services that help you gain large numbers of followers by running campaigns for you.
Tip Number Four: Expand Your Network
Instagram may be popular but it’s not the only social media platform that people use. What that means for you is that you should maintain a presence on every other platform as well as Instagram. If you have managed to build a following on more that one social media platform, it is much easier to begin letting your followers know that you can be found online in more than one location.
We know that this tip might seem like less of a tip and more like a piece of common knowledge these days, but you would be surprised at how many people do not put enough stock into the linking multiple networks. The truth is, each social media platform comes with a different specialty and if you are smart, you can utilize all of them for what they are good at, and then link them all together by creating in-app links to your other sites and platforms.
Is it Time to Grow?
If you are looking for more ways to get Instagram followers, there are many things that you can do. The main thing to keep in mind, however, is that you should be memorable, consistent and clear in what you are trying to communicate. People will follow you if you offer a feeling of security and it is up to you to create that followership using the tools available to you.