A landlord’s business relies on attracting tenants. It is effectively a marketing exercise in which the landlord is aiming to convince prospective tenants that the property is a place in which to make a home – an exercise, therefore, in showing off the rental property to its very best advantage.
For the landlord, however, it may be more than simply attracting tenants to the property. Attracting the right type of tenant, the tenant who is likely to keep up to date with the payment of rent and treat the property with the respect and care it deserves, may prove equally important in maximising the landlord’s rental income.
For such a marketing pitch to be successful, good quality photographs are likely to prove indispensable.
This is the view of estate agent www.paramount-properties.co.uk. Here the business, which is based in West Hampstead, London, underlines the connection between good photography and successful lettings.
- A landlord wants to showcase the property to be let – in this day and age of digital photography one of the surest and most attractive ways of presenting the property is through the use of well taken photographs.
- The photographs form such an essential part of the property’s listing that they might be the first and only aspect to catch the eye of a prospective tenant. Listings that are not accompanied by photographs might be given no second thought.
- Photographs may also help to attract the right kind of tenant. If the pictures show a neatly decorated and well-kept property, there is probably a much greater chance of the tenant responding in kind and treating the premises with the respect and care it is due.
- The more reliable your tenants and the more careful they are in the way your property is used, the more likely the financial success of your buy to let business.
- The use of good photographs may also cut both ways. The Residential Landlord’s Association suggests that landlords insist on photographic proof (such as a driving licence or passport) of any prospective tenant’s identity.
- With the Right to Rent legislation rolling out nationally, landlords’ responsibilities for verifying the immigration status of prospective tenants are thrown into starker focus – and photographic evidence of identity may become even more important;
- Inventories – taken when a new tenant moves in and again when they move out – notoriously give rise to many a discussion, debate and disagreement between tenant and landlord. With the ability easily to embed photographs within the inventory, it is likely to be able to avoid many of these disputes over any pre-existing damage.
The need for good photographs when listing any let property is probably easy and straightforward to understand – it is a way for the landlord to show the premises off to their very best. But there are other advantages, in terms of attracting the right sort of tenant and in securing a more reliable stream of rental income, which photographs might also support.
As a record of the tenant’s identity and for evidence to illustrate an inventory, photographs may also speak louder than any number of words.