Far too many businesses believe that simply having a web presence is sufficient to generate high volumes of sales, but actually this is far from the case. When you consider the hundreds of thousands of websites that are all vying for attention it quickly becomes clear that the internet is awash with competition.
Do you know what sets you apart from your competitors? Are your products superior in quality, or cheaper to purchase? Do you offer something unique that makes your goods and services more desirable to prospective customers?
Just because your site has been performing well doesn’t mean that it will continue to do so. Technology is advancing at an astonishing rate so it’s important to keep up to date with current trends in order to remain buoyant.
Entrepreneur suggests testing every aspect of your website on a regular basis to ensure that it keeps performing at optimum levels. Analyse your sales figures and the behaviour of site visitors to see if there are any tweaks or changes that could improve those all-important sales figures.
You need to ensure that prospective customers benefit from an intuitive ecommerce experience. Nothing is more disheartening for a customer with the desire to make a purchase than to be faced with a blizzard of online forms requesting unnecessary and intrusive information.
AmberCouch, a company which specialises in web design in Cardiff, recommends Shopify to any of their customers who wish to include an ecommerce element within their websites. In addition to providing a range of services connected with web design in Cardiff the company also believes in offering assistance to budding web developers, so they know what they are talking about!
Less Really is More
According to Social Triggers it’s a mistake to overload your ecommerce site with too many products. You only have to consider the inexorable rise of the smaller supermarkets such as Aldi and Lidl over the traditional giants of the industry to see this principle in action. We become overwhelmed when faced with too much choice and can mentally shut down, which is the last thing that you want from prospective customers.
Try stocking fewer products and include more reasons to purchase those that you do stock. It may seem counter-intuitive but try it, and see for yourself the difference that it makes!