Making sure your website is working hard for your business

Having a website designed and created for you by a professional company such as http://www.starwebinnovations.co.uk who are web designers in Reading is one of the key points in developing the visibility of our business. But it is important to make sure that you ensure that you have a clear idea of what you want to achieve from your website and that you regularly check to make sure that it is working well for your business.

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It may be that you want a website that you can use as an online store to promote and sell your products directly to customers. If this is the case it is important to track your web sales and also track any particular times of year where your sales may increase or decrease significantly so that you can plan your marketing and staffing for these periods. Equally, if you are using your website as a way for people to see the services that you provide, you will want to ensure that you are easily found.

There are a number of things that you can do to help make sure that your website is working hard for your business regardless of the type of website that you have.

  1. Website visibility is incredibly important. You want people to see your website as high up the search results as possible and this can be achieved through organic methods without the need for you to pay for advertising. By improving the SEO on your website and combining this with further SEO practices such as link articles you can naturally increase your ranking and thereby increase the number of people that can see and use your website.
  2. Tailoring your website to your target market as well as making sure that you regularly update any photos and news items helps to keep your website looking fresh and interesting as well as appealing to your relevant customers. It is incredibly difficult to design a website that will appeal to everyone and this is why you should create one with your customer type in mind.

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  1. Planning the routes through which your customers will travel on your website can help to improve user experience and increase the dwell time on the site. Customers will leave a website quickly if it not easy for them to find what they are looking for. Having your contact details as a header or footer on each page is important so that any prospective customers can contact you regardless of where they are on the website.