Being able to promote brand awareness in different ways is important for any company, and can be particularly achieved through the use of inform. Tying high quality uniforms into marketing campaigns can help to boost interaction between customers and a brand, and can maintain specific levels of awareness on a day to day basis. At the same time, brand awareness can be strengthened through the use of uniforms to promote particular events, while also spreading a brand into new areas.
In general terms, brand awareness is all about creating recognition, and then consistent expectations for a product or service. It can be very expensive to create brand awareness through traditional means, from buying up billboard space to paying for print adverts; digital advertising and social media networks have made it easier to create awareness of brands in a shorter space of time, and at less cost, but still requires a lot of time and effort to remind and then draw in customers for repeat business.
Uniforms link into this process as a way of promoting a business to customers. A good uniform should both extend the colour schemes, logos, and designs of a brand, but should also act as a walking advertisement for a company’s values and expectations. Associating a particular uniform with strong customer service, or as the best in a particular market, can be very useful in terms of influencing customer decisions. In the same way, changes to uniforms can help to spread awareness of a rebranding, while also promoting particular campaigns.
Using uniforms for brand awareness is also cost effective, and represents a dynamic form of marketing that lets customers see a uniform every time they enter into a shop or place of business, or are visited by an employee at home. A prominent and well designed uniform communicates a certain degree of professionalism, making it important to spend the time to design and manufacture a uniform that’s as close as possible to the kind of values that you want to promote as a business.
Uniforms can be particularly effective at spreading brand awareness at certain times of the year; for example, during the busy Christmas shopping season, uniforms can help to quickly identify staff, and can make particular businesses stand out from others on the high street. Uniforms can also be used, in this way, to include important contact information, news on offers, or just a logo to remind customers that an employee is available to help. Creating this level of engagement can boost the overall atmosphere of a workplace.
Branded uniforms similarly act as a form of mobile advertising, with employees that travel to special events, schools, and other public places effectively extending a corporate image from one place to another. Again, doing so represents a low cost way of getting a brand out into as many different places as possible, while also reinforcing that image through photographs, and the placement of uniform designs onto websites. Having this visibility can, then, engender trust amongst customers, and can help to maintain a strong brand image across different parts of a company.
- License: Creative Commons image source
Christina writes on behalf of Matrix Uniforms, supplier of professional business uniforms.