When choosing to lease cars for your business, you will have to make a decision on which manufacturer produces a car that manages to achieve or exceed your chosen specification for a business car.
Previously that would mean one thing; choose a German manufacturer. However, in recent years there has been a drastic improvement in what was once seen as the home of the budget, low-quality car; South Korea.
Kia and Hyundai have both won plenty of plaudits in recent years and even topped reliability studies ahead of their illustrious rivals.
We think Hyundai is ready to have a big year in 2013 in the business car sector. Here we will look at five reasons why you should back South Korean car manufacturer Hyundai for your business in 2013.
The Hyundai i10, a city car first launched in 2007, was the firm’s best-selling model of 2012 in the UK, recording over 23,000 units sold. This represented a rise of 13.5 per cent when compared to 2011’s sales figures.
The i10, which has previously won awards such as Auto Express’ ‘Best City Car 2011’ and ‘Best City Car under £9k’ by What Car in 2012, was also the second best-selling car in the A-segment – outselling the likes of the popular Ford Ka and the What Car ‘Car of the Year’ 2012 recipient: Volkswagen Up. The i10 managed to snag a segment share of 12.5 per cent in its respective category.
Hyundai will also announce an all-new i10 model later this year, which they hope will increase the growth of this popular city car and help to bring continued success and significant sales figures.
Named as Carbuyer.co.uk’s ‘Car of the Year’ in 2012, the Hyundai i30 managed to sell more than 12,000 units in the year, cementing its place as Hyundai’s second best-seller of the year.
The i30 managed to compete well against other established C-segment vehicles, such as the iconic Volkswagen Golf, the Ford Focus and the Vauxhall Astra, which is a testament to the design, practicality and performance capabilities of this small family car.
The Hyundai i30 has also managed to win numerous awards since its inception, not just the aforementioned one.
Although awards such as the ‘Car of the Year 2007’ by Carsguide and ‘Most Satisfying Car in Britain’ (when the car topped the Driver Power Top 100 survey in 2010) are great incentives to the manufacturer, none will come as highly regarded as the shortlisting of the New Generation i30 for the 2013 European Car of the Year award.
Best ever sales in 2012
Hyundai started the New Year as one of the top ten best-selling manufacturers in the UK, after recording best-ever sales of 74,285 vehicles – the first time any Korean car brand has managed to make it to the top ten.
Hyundai UK managed to outperform the car market by more than three times, increasing annual sales by 18.1 per cent, when compared to 2011’s annual sales, and securing a record market share of 3.62 per cent.
In relation to business leasing and contract hiring, Hyundai also became the fastest-growing manufacturer in the Fleet sector with an impressive 40 per cent increase in fleet sales, when compared to 2011’s figures. This represents the trust and faith that other businesses have in Hyundai models, so there is no reason for your business not to follow suit.
Investment in technology
Leasing or contracting Hyundai cars can be viewed upon as a wise investment, as Hyundai itself is constantly investing in new technology that will further enhance its incredible vehicles and create new car ranges for individuals and companies alike.
In 2013, Hyundai plans to further develop its fuel-cell vehicles, in order to produce cars which offer zero emissions without suffering from limited range and the long charge times of electric vehicles
In addition, Hyundai models will have greatly enhanced smartphone compatibility in the near future; however this may not be experienced until 2014. This new compatibility will mean that owners will be able to control in-car functions such as remotely heating the vehicles.
Hyundai also announced that it was integrating Google Maps into its future vehicles, as well as including Siri integration and Dragon Drive systems into their future cars – in order to fully equip future vehicles with advanced voice-recognition software, increasing the functions that you can utilise in the car whilst driving.
Investment in customer experience
As a smaller point, Hyundai have more modest plans for 2013 in terms of statistics, with primary focus shifting to improving customer experience and adding so-called ‘emotion’ to the brand. The manufacturers are only aiming for a growth target of 1.4 per cent, which is nowhere near the 18.1 per cent growth in the year just gone.
As huge expansion is not on the cards, not until at least 2014 anyway, Hyundai plans to make every customer experience the best it can possibly be – whether the customers are buying a car, having their car serviced or just browsing for potential vehicles.
The President and CEO of Hyundai UK, Tony Whitehorn, remarked that the company ‘will start to see sales stabilising in 2013 as we evolve our focus’, whilst adding that ‘we have invested in product, now we will invest in the brand and the customer experience’.
In terms of how it will achieve this, Whitehorn added that ‘we have the building blocks in place and now it’s time to create an environment for healthy and sustainable growth in the future’.
All in all, leasing or contracting a Hyundai vehicle seems like the smart choice in 2013, with the company aiming to keep improving on last year’s sales figures whilst also investing heavily in technology, customer experience and their overall brand.
- License: Creative Commons image source
This article was written by Glenn Doyle from LeasePlan Go, who provide personal and business leasing in the UK.