The internet has transformed how everyone does business. Real estate is no exception. It is now possible to use your website as an effective lead generation strategy. Not only is it effective, it is almost essential!
According to a survey by the National Association of Realtors, the typical homebuyer spends 12 weeks researching homes. 63% of that time is spent on the internet.
Take the time to create a well-designed, user friendly website that meets the most pressing needs of real estate consumers.
1. Address the Basics
At the very least, your website needs to include the following information:
• An easy-to-navigate search of local inventory.
• Multiple photographs and videos for each listing.
• A simple contact form (without excessive registration or difficult captchas).
• Articles and resources where real estate newbies can learn about the home buying process.
2. Implement SEO
If you want to turn visitors into clients, you must first get them to your site. The best way to do this is to implement various search engine optimization tactics.
Online research is guided by the use of keywords. Keywords are typed into a search engine and results are generated. Obviously, you want your website to be competitive in the search results list. For example, if you sell homes in northern Vermont, you want your site to rank high in the results for a search with the keywords “real estate in Stowe Vermont.” This is the basic concept of search engine optimization.
SEO is a complicated, always evolving process. In order to get it right, consider consulting with a SEO or marketing professional. If you prefer the DIY route, learn how to utilize Google Analytics, create a keyword list based on relevance, safely integrate keywords into you site, and build links.
3. Provide Valuable Content
Use your vast real estate knowledge to build a credible site. Share tips and tricks, provide industry news, and answer frequently asked questions. This is one of the best ways to turn prospects into leads. Meet visitors needs, earn their trust, and you’ll help the conversion process greatly.
4. Stay in Touch
First, you created a user-friendly website. Then, you used SEO to get visitors to your site. Next, you provided useful information to meet their needs and gain their trust. Now, you need to remind visitors who you are, what you’ve done, and how you will continue to enhance their lives.
Use email marketing to stay connected with your visitors. Send tips, resources, links to recent blog posts, videos, tutorials, newsletters, and anything else you can think of to keep your business at the front of their mind.
The internet is a vital tool to the home buying and selling process. You’re clients are using it. Your competitors are using it. Are you using it? Enhance your website so you can turn visitors into clients.
- License: Creative Commons image source
Denis is a experienced real estate writer. Check his one more article at stlrealestatellc