It is all too easy to look back at the early stages of the internet and laugh at the web design techniques that were prevalent at that time; however, the speed at which tastes and technologies change can also mean that sites that were once adequate can become outdated and derisible in the blink of an eye.
Experts have identified a number of web design techniques that are instantly seen as archaic and yet somehow get used by even the biggest companies around, including techniques such as Flash-powered intro sequences and page elements, automatically activated pop-ups and annoying GIF icons.
To avoid the pitfalls of a site that looks long in the tooth, using a web design agency in London is a good idea. In addition to knowing the problems to avoid, what are the web design techniques that will work in the modern era?
Rally for Responsiveness
Responsive web design is being hailed as the future of the internet, which is no surprise given the steep climb in smartphone ownership and the fact that most users now expect to be able to use any site easily from their portable device of choice.
Responsive design is all about making a site flexible enough to squeeze or stretch its content and interface to display properly on everything from a 27-inch desktop PC monitor to a 4.7-inch smartphone screen. A good agency such as Britishwebsites a London web design agency can explain more about how this can be achieved effectively.
The cost of not playing ball with the responsive design revolution could not only be a group of dissatisfied customers but also a serious dip in search ranking now that Google’s mobile-friendly algorithms are in force.
The stylish and flexible design offered on modern sites is not enough on its own to ensure the success of any firm’s online push, with the latest studies showing that the quality of content is still paramount in achieving long-term success.
Older techniques for SEO, including link building and even the integration of keywords with copy, are no longer as widely used due to their lack of impact. As Google and its contemporaries get better at detecting the quality of content in a natural way, so too must sites adapt.