Why Infographics Rule

An infographic is a visual representation of data. Often, the graphic is used to communicate unusual or humorous data, such as a pie chart of how many people purchase popcorn from the theatre versus bringing in their own snacks. Sometimes the data on a infographic is reliable, and other times it is completely made up. Generally, if you want to use an infographic as the source for true information, confirm the data elsewhere first before recounting it as fact.

The history of infographics

Infographics have been around since cavemen times. It is likely, since cavemen had no written language, that many of the cave paintings we see today were actually informative pictures for other cave people. The graphics may have shown where to find food or water, or indicated danger areas to stay away from. Since then, people have always used pictures to communicate ideas, from the Egyptian hieroglyphics, to maps, to the picture based advertising and business graphs and pie charts of today. Just like the old cliché says, a picture really is worth 1000 words.

Why are infographics so popular?

It is not hard to see what infographics are popular. Firstly, they allow someone to see multiple sources of information at once. With a standard graph or pie chart, it is easy to see which group is the most profitable and see which segment is the least favored. This would be harder to see in a written document in the same space of time. Our brains process information quickly in pictorial form.

Today’s infographics have gone viral. The Internet has taken over the use of infographics and uses then for everything from showing which forms of blog advertising are more effective to showing made-up data, like how many people prefer banana smoothies over Big Foot. Today’s infographics are often entertaining and have a design that is eye-catching and pleasing at the same time. An infograhic is usually somewhat easy to make, and many people enjoy putting them together.

Social media is another instance of why infographics are so popular right now. Photo-sharing online is fast and easy, and it is enjoyable to look at photos that are both entertaining and somewhat informative online. Sites like Pinterest and photo sharing blogs like Tumblr are both examples of sites that house many infographics of all kinds-including informative, humorous, and ridiculous. Some brands are taking advantage of the trend and creating funny or clever infographics for their products or services to get people talking about their brands, which is a new marketing tool that is highly effective in the world of new media.

Infograpics have been around for thousands of years, and show no signs of going anywhere. Thanks to the recent resurgence of the graphics with social media and photo-sharing programs, the infographic is having one of its most popular sessions of all time. As long as social media and photo sharing continue to remain popular online, it is likely that we will continue to see a huge amount of infographics in the foreseeable future and into the next decade.

This is a Guest Post by Nate Miller. Nate currently represents Infographic World, the premiere infographics design agency providing the best quality of design for any kind of infogrpahic ideas.