A brochure could be absolutely stunning and full of life; however, if the content is sub par, then the product or service is unlikely to sell. How can you ensure that your brochure is top notch and that the content within is has been produced for marketing purposes?
Proper Spelling and Grammar
If someone flips open your brochure and sees a grammatical or spelling error, he or she is going to cringe. Some people will actually put a brochure down if they see it has not been proofread. They decide that if companies are not proficient enough to proofread the work, then they would not trust that particular business’s products or services either. It might seem harsh, but it’s very important to check for these elements.
Show What is Unique
People could probably read the same article over and over again about the best kitchen appliances, hotel for families or pool covers, and they would all start to sound the same. One of the main goals of your work should be to show the audience how you are different from other companies. What sets you apart? Why is your product different from similar ones that are on the market? How have you taken what is already out there and improved upon it to be more successful? The answers to these questions are so important to include in your pamphlet.
Mention the Cost
Sometimes, these little pamphlets could include all of the information in the world, but they fail to mention the cost of the product or service. Forgetting to include this important information could actually wind up turning potential clients away. They want to have some concept of what they are going to have to pay. Maybe the prices differ based on the customer’s unique situation and needs. In that case, you should at least include the prices at which your product begins. If people do not see a cost listed, they might assume it’s because it’s very expensive and never wind up giving you a shot.
Inspire and Motivate People to Act
Yes, you absolutely want people to read the material, but you also need them to purchase the service or good. Include details as to why they should make their purchase as soon as possible. For example, maybe during this month, you are offering a special promotion, or perhaps you only have a certain amount left in stock of a certain item. For a hotel, mention how quickly rooms tend to book up, and offer a special rate if they mention where they read about the establishment. It is crucial to always include as much contact information as possible; you want people to easily be able to get in touch with you right away.
Whether you are printing brochures, postcards, or business cards, they need to be crafted in a certain manner. It’s not enough to simply mention the best points about your company; you also have to show the audience why they should pick you. Furthermore, you have to convince them to buy whatever you are selling.
As a small business owner, Julia Kuze knows the importance of having marketing material that is both written and designed well. With over 10 years of experience, she uses her educational background in past marketing campaigns to educate business owners on how to make their business successful. Afterall, a good marketing campaign can make a difference.