The top ranking on Google search is the holy grail of internet marketing. While this fact is well known to everyone who uses the internet to generate income, not everyone knows how to accomplish this feat. While there are some things that you can do to improve your website rankings, the truth is that your competitors know this too.
If you want to outrank your competitors you can’t simply rely on the same SEO techniques that everyone uses, you have to do something that no one else is doing. This isn’t to say that SEO isn’t important because it is. Without using SEO you will never get the hits on your site you need. While SEO is important, what else can you do?
Content, Content, Content!
It doesn’t matter if you get a million hits a day on your site, if your site doesn’t maintain a person’s interest very few of these hits will turn into income. For a website to get picked up by Google it has to take advantage of SEO, but for your site to outrank all the other sites that do this you have to have people stay on the page for a moment and also want to come back.
This is why the content you put on your landing page is so important. If your content doesn’t catch a viewers interest then they will leave your page quickly even if you have exactly what they are looking for.
Social Media is King
While everyone knows that sites such as Facebook and Twitter are important to generating traffic, many sites do not maximize social media. In order to really take advantage of social media you have to have an active presence on these sites.
By making sure that your site is constantly active on social media websites such as Facebook, you can take advantage of everything that social media sites have to offer. Yes , this does mean that you will have to devote some resources to maintaining a social media presence but if you want to outrank competitors you have to do it.
Keep things Fresh
One of the top reasons for people to stop visiting a website is that they get bored with what is there. To stop this from happening you need to update the content on your site fairly often. While blogs make a natural way to keep things fresh, you might also want to consider posting up a weekly video, or putting up new pics every day, if you do things to keep your site fresh you will retain visitors which will improve your ranking.
With the above information in mind and proper use of SEO techniques you can make sure that your site will outrank your competitors in no time. These steps are all easy to take and don’t take that much time once you develop a system and will result in more visitors which will result in higher page rankings on Google. Getting people to the site is easy, it’s keeping them there that can be hard.
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This article was written by Mike Marquardt, an Internet marketing expert and owner of Crest Media Inc., a Los Angeles SEO company. Follow him on Google+.