Sports communication is an umbrella term for many different communication careers within the sports industry. It can include coaches, journalists and broadcasters. Making the most of a sports communication job largely depends on your ability to clearly communicate information to players and the audience. You must also be able to understand non-verbal messages and other cues to ensure that your message is really reaching your audience. These are the three best tips that you can use to make the most of a career in sports communication.
Many people in sports communication have a communications degree and they would consider themselves masters of speaking and listening. At the same time, this isn’t always the case. You need to understand what information your team or audience can easily comprehend. For example, are your instructions clear to the team, or do the players look confused and bewildered?
Another part of clear communication is ensuring that you have everyone’s attention. You can speak as clearly as possible, but that doesn’t mean that everyone will hear you. Look at everyone you are talking to and see if they are paying attention. If they aren’t, then find out why certain players aren’t focusing on you. This can drag down the entire team and you can’t afford that as a coach.
If you are a journalist or broadcaster, then it might be a little harder to look at the people you are talking or writing to. The best thing that you can do is to listen to any praises or complaints that you get to improve your communication abilities.
Check Non-Verbal Messages
Many people communicate with non-verbal messages. This is especially true if you are talking and they don’t want to interrupt. People also use this form of communication to show their response to what you are saying. For example, a player might raise an eyebrow to what you are saying. This usually signifies disbelief or confusion. Others might have downturned eyes. This shows that they aren’t really paying attention to you.
It is exceedingly important that you are able to interpret these non-verbal messages. This is even more important than being able to communicate clearly because it will show you what people are really thinking. Not only that, but it will allow you to open up new communication with your team.
For example, if the team doesn’t believe in your plan, then find out why they don’t think it will work. Does the team have a better plan? Many of the best coaches are able to listen to the team’s non-verbal cues, and they use it to enhance their communication skills and the team’s efficiency.
Have Everything Proofed
Most coaches, and many others in sports communication, have periodic speeches and reports that need to be written in advance. The first thing that you should do is proof your own work, but you should also have a second set of eyes look at your writing.
You might think that everything is clear and concise, but the other person might find an error or oversight that you didn’t notice. The other person can also help you craft a proper voice for the occasion so that the writing works properly.
Making the best of a career in sports communication is all about having clear and concise communication with your team or audience. You also need to understand the non-verbal cues that certain people have, and you must have everything proofed to ensure that it says exactly what you want it to say. This will help you have a great career in the sports communication field.
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Frank Simmons is a radio station manager and guest author at Best Communication Degrees, where you can find rankings of the best communications programs online.