Although a golf course may seem like a magical oasis to the players who come there, it’s definitely a business to the guys who own it and are responsible for running it. As is the case with any business, there’s an art to helping a golf course continue to seem like a magical oasis to the customers that love spending time there. Here’s how you can help your course keep players coming in and coming back.
1. Make Sure the Food Is Amazing
People may come to a golf course or clubhouse to play a few rounds, but the quality of the food you serve will affect whether or not they want to stay all afternoon. Make sure your dining facilities are worthy of the patronage you’re trying to attract in every way. The food should be delicious, the inner workings of your kitchen should be airtight, and service should be given with a smile. If you’re having trouble bringing things together in this arena, consider looking into golf management companies that can help.
2. Give Impeccable Customer Service
Never lose sight of the fact that the players who golf at your facility are customers in every sense of the word. They’re giving you their business and trusting you with their experience. If they’re not happy with the way that experience goes, they’ll patronize someone else’s establishment next time. Keep your customers coming back again and again with spotless customer service that makes them feel just like family. Greet players by name, cater to their preferences and go out of your way to make their experience wonderful to the greatest extent possible.
3. Set a Lively Pace
While it’s true that golf is a leisurely sport that’s best enjoyed at a calm, relaxed pace, it’s important not to let things become too relaxed. No one likes to wait, and wait, and wait some more for their turn to play, so make sure the flow of play on your courses doesn’t stagnate. Ensure every course is well marshaled and adequately maintained. Put limits on the size an individual group can be as well. Groups of five, six, or more can really gum up the works.
At the end of the day, a golf course is definitely a business, so a lot of the principles of successful business management apply. How is your course doing from that standpoint? What could you improve to make your overall play experience a better one for your customers?