Creating a blog for your real estate website can have a profound impact on your business. If you are not already blogging about your local real estate market, you are missing out on the opportunity to improve your real estate business by using this one special tactic. A well organized real estate blog can serve several purposes. One of my clients, real estate company from New york didn’t have a blog until I made a strategy for their internet marketing campaign. They’ve realized all the benefits of having blog for real estate business. Here are few reasons why:
Improve Search Engine Rankings
One of the biggest reasons why you should start a real estate blog is to help improve your website’s search engine rankings. With each blog post that you create, you can target a new keyword. With a little bit of SEO work, you can then gain a first page ranking for that specific term, which will in turn drive highly targeted traffic to your website. When I started a blog for my client, I was focusing on localy geo targeted visitors, writing mostly about local topics, and promote the blog over the local networks, beside big social networks.
Position Yourself as an Expert
Creating a real estate blog also helps you position yourself as an industry expert. This is very important thing, you don’t want to miss it, because I am talking from my own personal experience. Whenever you write a post for your blog, you want to focus on providing something of value for your visitors. Over time, when your visitors continue to read your excellent content and do not feel as if they have wasted their time reading your blog, you will be viewed as an expert within your local real estate market. By gaining the trust of your website’s visitors, you will have an easier time converting those prospects into paying clients.
Stand Out From Your Competitors
Starting a blog on your real estate website can help you stand out from your competitors. Not every real estate agent has learned of the benefits associated with maintaining a real estate blog. By putting one up on your website, you will have something to offer prospective home buyers that your competition cannot.
If your competitors are also blogging about your local real estate marketing, it is imperative that you create better content for you blog so people will visit your website rather than theirs. This will also help you position yourself as the go-to expert in your local market.
Keeps your Website Up To Date
The real estate market is ever changing and it is important that you stay current on the latest happenings within your local market. A real estate blog will allow you to constantly add new content to your website that tackles the latest issues affecting your local community and its real estate market. Because a blog is expected to be updated several times per week, this website feature easily allows you to add new content that addresses these new real estate issues to your website in a convenient way.
Creates Content for You to Market
Social media marketing is becoming a great way to advertise any type of business, especially a real estate business. However, one of the issues associated with social media marketing is creating high quality content that you can share with your followers to keep them engaged with your social media accounts. Creating blog takes care of this content creation problem in terms of your social media marketing campaign as you will always have some type of high value content that you can share via your social marketing channels.
Stay in Touch with Prospects
One great aspect of running a blog is that it allows you to interact with your website’s visitors. Answering and questions of concerns that appear in the comments section of your popular blog posts will enable you to reach out to your visitors and interact with them on specific topics related to your local real estate market.
Also, regularly updating your blog will help keep your real estate business on the minds of your visitors, especially if you can get your visitors to sign up for an email newsletter or subscribe to your RSS feed.
If you currently do not have a blog on your real estate website, you need to put up as quickly as possible. Running a real estate blog will help your website obtain first page rankings in the search engines for keywords directly related to your business, allows you to position yourself as an industry expert, keeps your site up to date and allows you to easily stay in contact with prospects. All of which can greatly help improve the success of your real estate business.
- Photo taken from Flick with CC license. Author: alamodestuff
- License: Creative Commons image source
Ben Sawyer is a professional blogger and SEO strategist. Here Ben shared his best advice about benefits of having a blog for real estate websites, based on his work and research for www.arvernebythesea.com while he was a content contributor for that NYC real estate community.