Home Breweries Competing With Name Brands

Sales for major beer brands declined during the recession, except when it came to craft beer sales. Craft beer sales, particularly imported craft beer, rose 0.9 percent during the recession. For some beer experts, the trend raised the question as to whether home breweries that make unique flavored beers could compete with big name brands. However, if home breweries are to compete with name brands, owners of the small breweries are going to need to use the right beer brewing kits, get access to the best beer brewing supplies and find the money to invest in quality beer brewing equipment.

Getting Started with Beer Brewing Supplies
Home beer brewing equipment that’s sold in packages might cost less than equipment that’s available in single units. For example, some one-stage packages start at about $67. Included in these beer brewing kits is a 6.5 gallon primary fermenter, bubble air lock, grommet, bottling bucket designed with a spigot for pouring ease, a racking tube and a clean sanitizer. Additional pieces of equipment included in the kits are a bucket clip, glass thermometer that floats in the brew, a hydrometer and a bottle brush. If owners of home breweries bought these products piece-by-piece, they might pay twice as much as they would if they bought the equipment as part of a package or kit.

It’s important to note that even if people buy beer brewing kits, they’ll still need a quality kettle (one that can endure years of brewing), bottles and ingredients like beer yeast, malted barley, sugar and flavoring. Most of all, owners of home breweries have to add robust flavors to their beer. Amongst the most flavored beers are pilsner beers. Not as thick as traditional beers, pilsner beers are golden in color, yet lighter than standard beers. People who enjoy fish, chicken and other meat, excluding red meat, might love pilsner beers made in home breweries.

Home Beer Flavors Could Set Home Breweries Apart
Lager beer is known for its foam, a quality some people really appreciate. Other types of beers owners of home breweries can add unique flavors to include porter, ale and stout. To compete with name brands, owners of home breweries may have to get creative, mixing flavors, until they brew new or rarely tasted beers. They also have to market and promote their homemade beers.

One way they could do this is to travel with their beer brewing kits or beer brewing equipment to competitions. After winning competitions, owners of home breweries could interview on local, regional and national radio and television shows. They could also interview with magazines and newspapers that publish articles about entrepreneurs, beer brewing supplies, businesses and food and beverages.

Most of all, owners of home breweries must be resilient and have a passion for brewing their own beers. To improve their beers, they should also continue to learn about quality beer brewing supplies, including flavors, and beer brewing equipment. Doing so could help them save money which could positively impact their business cash flows. It could also help them distinguish themselves from other home breweries as well as major beer brands.



http://www.the-top-tens.com/lists/top-ten-beer-brands.asp (The Top Tens: Top Ten Beer Brands)

http://www.forbes.com/sites/erikkain/2011/09/16/the-rise-of-craft-beer-in-america/ (Forbes: The Rise of Craft Beer in America)

http://www.beer-universe.com/beer-education-article/2009-03-24/The-Rise-of-Homebrewing/ (Beer Universe: The Rise of Home Brewing)

This article was written by Rhonda Campbell.

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