Although most people have not seen the value of having a “coming soon” page for their website in the past, it seems that more websites are now launching before they are actually ready to let the world know that they will be live soon. There are a number of different reasons as to why creating a holding page for your website before it is ready actually make sense, and anyone who is going to launch a website in the near future should think about what kind of information they can put on their coming soon page before their actual launch date. Once you learn how to create the perfect launch page for your website, it will be much easier to have a good amount of support for your website once you finally get things started.
Build the Hype
One of the main reasons that you should think about using a coming soon page for your website is that you need to build up some hype before your official launch. If you actually want to have people using your website when it is finally ready, then you need to let them know about it before anything gets started. The best method that you can use to build some hype for your website or company is to let people know what your website is going to be all about. If you want people to start talking about your website prior to the official launch date, then you need to point out the best features of your website. If you are going to be able to offer certain features that are not found on other websites, then you definitely want to mention them on your coming soon page.
Use Social Media to Your Advantage
Another great thing to make sure that you think about when creating your coming soon page is social media. If you are able to get some visitors to your holding page, then you should try to make sure that those visitors come back when your website actually launches. The best way to do this is through social media networks and email. You should create a Facebook Fan Page and Twitter account for your website before it actually launches because that will be able to help you make sure that people actually show up on launch day. By sending out a tweet, making a post on Facebook and sending out on email on the launch day, you will be able to remind many of the people who are actually interested in your website to visit it when it is finally ready.
Let People Know that You are a Big Deal
One last way you can entice visitors to come back to your website when it launches is to let people know that you are getting a lot of attention. You should try to have some kind of statistics on your coming soon page to let visitors know how many people are looking forward to your website. If you are going to use Twitter and Facebook, then you can list the number of followers you have on Twitter and how many likes your Facebook page has right now. If you are going to have some kind of subscription service, then you can show the number of people who have already decided to sign up for what you have to offer. There are a countless number of different ways in which you can attract people to your website before it launches, so don’t forget to think outside of the box and come up with some ideas of your own.
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Justin Revell is the Director of Broadland Digital – a digital agency based in Norwich, UK, specialising in SEO and Graphic Design.