How To Market A Startup Company

If you have a startup company, one of your biggest goals should be getting the word out to people who may be interested in what you have to offer. Unfortunately, marketing yourself is also one of the most difficult aspects of building a startup. Expect to put in much time and effort in letting the world know what you have to offer. Take advantage of both online and offline opportunities to market yourself. Here are a few tips to get you started.

Online Communities

In order to let your potential customers know you exist, you need to go where they are. Do some research to find out what online communities your target customers frequent. Pick a few and get involved in the discussions that take place. If the community rules allow it, feel free to promote your business to the people you talk to. If not, listing your business name and contact information in your profile will give people a chance to contact you if they’re interested in what you have to say.

Social Networking

Chances are very good that the customers you want to reach have accounts on some of the most popular social networking sites. Make a profile for your company on these sites so the people who know you and your products can stay up to date on what you have to offer.

Professional Associations

Find out if your industry has a professional association.  If it does, be sure to join it. These organizations are a great way to get in touch with other people who are running businesses similar to yours. Other professionals can be a great resource, both for advice and potential customers. These associations are also useful places to find people who may be interested in creating a joint business with you.


Paper advertising can be remarkably useful, even if your business is just starting out. Identify places that your potential customers tend to frequent. Visit these establishments and ask if you can leave brochures in the lobby. Take time to make sure your brochures are visually appealing and contain the information your customers need to find you when they need you.

Business Directories

Online directories are numerous. Register your business with these directories for additional exposure. Be sure to list a description of your products or services and a website where potential customers can find out more.

Business Cards

Put a little bit of money into printing up business cards. Most importantly, make sure you keep the cards on you at all time. You never know when you will come across someone who has a need for what your business provides. Being able to hand them a card at a moment’s notice both gives them the information you’d like them to have and gives you a professional air that builds customer confidence.


Keeping a regularly updated and informative blog will help build your reputation as an expert in your given field. If customers see that you can provide them with a steady supply of relevant and useful information, they will trust you more and be more likely to buy from you. A blog can also be a great way to drive more traffic to your business website. This can help raise your site’s search engine rankings, which in turn will draw even more traffic to your site.


If you are planning a grand opening or are willing to give out coupons, mailing postcards to people around your business can encourage them to stop by.

Getting the word out about your new startup can be difficult, but there is no end to the options you have available to you to advertise. Once you get the ball rolling customers will be easier and easier to attract. Put in the work now and it will pay off greatly later.

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This article was provided by Amy from AdSemble.

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