Choose a SMTP Services
Most businesses find being able to set up their own email addresses and control the settings beneficial to their operations, but also find choosing between options confusing and perhaps even nerve-wracking. In general, the choice comes down to either an in-house SMTP server or a cloud-based SMTP service. For most small and medium-sized businesses, the cloud-based SMTP service is the superior option.
Here are some of the reasons that businesses should choose a SMTP service for their SMTP hosting needs:
Although exceptions to this rule exists, a cloud-based SMTP service tends to be more affordable for small and medium-sized businesses. Setting up an in-house SMTP server means purchasing the server, installing the software, and then having someone manage the server in-house. The more qualified the individual managing the server, the more expensive his or her services. In contrast, using a cloud-based SMTP service requires nothing more than a reliable connection to the Internet. There is a periodic fee, but the same is also true of having an in-house SMTP server because of the costs of hiring someone to manage it.
Entrusting maintenance to SMTP providers has a couple of advantages to recommend it. First, maintenance can be both expensive and time-consuming. Although the cost of maintenance is reflected in the prices that businesses are charged by SMTP providers, that cost is spread out over all of the SMTP providers’ customers, meaning that each individual business is charged less. Second, SMTP providers tend to be able to provide better maintenance due to the concentration of expertise. Most small and medium-sized businesses are unable to spend too much maintaining IT personnel, whereas SMTP providers are obligated to maintain large number of IT personnel to run their services.
The reliability of SMTP hosting can be measured using a statistic called the uptime percentage. As its name indicates, the uptime percentage is the percentage of the time that the SMTP server remains up and running. For example, if a SMTP server was up and running for 180 out of 200 hours, then it has a 90% uptime. Neither a SMTP service nor an in-house SMTP server can offer 100% uptime, but outsourcing to a cloud-based SMTP service is the smarter choice in this regard. After all, the cloud-based SMTP service uses multiple servers, meaning that a single server being brought down isn’t enough to bring down the entire SMTP service.
Keeping up with the latest technological advances can be expensive. However, failing to keep up can also mean conceding important advantages to competitors. Since it is the service providers that handle maintenance and upgrades for cloud-based SMTP service, using such a service is a cheaper method for accessing the latest technological advances at reduced cost. Although businesses using a cloud-based SMTP service cannot control the upgrade schedule for the service, SMTP providers have strong incentive to keep their services updated and performing in top condition. This is because SMTP providers also have their competitors and their upgrade schedule is often a selling point.
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Wayne Hemrick believes that choosing a SMTP service is more efficient and cost effective than having an in house SMTP server. Wayne searches online for Send Grid to get the best deals.