When it comes to designing a website, everything does not go. You have to make sure you follow certain guidelines in order to ensure that your website will be useful to the visitors who check your site for whatever it is your business has to offer them. Whether you are using your website to promote your artistic abilities, your online store, or your small business, you need to show people that you are professional, valuable, and easy to get in touch with as well.
Whether you decide to create your own website from scratch using software that even beginners can use, you hire a professional website designer to do the job for you according to your specifications, or you use a free or inexpensive pre-made website template, here are a few things you need to keep in mind when designing your site.
Use the Right Colours
Try to incorporate colours that represent you as an individual, or if you have a business that uses specific colours in its logo, in its store, or in any of its promotional materials, stick with those colours that customers already recognise and associate with your company. Keep in mind that colours look different when they are in an electronic form, so try not use combinations of colours that are harsh on the eyes. For example, a dark background with bright letters may be difficult for people to read, but colour combinations that are too bright overall can also create problems. When deciding upon colours, see how you feel as you navigate through the site and read the text for a few minutes. If you find that your eyes were strained, switch the colours to ones that are more soothing and less intense.
When someone visits your website, you have just a few seconds to grab their attention and make them decide to stick around and check out what else the site has to offer. One of the reasons that people leave certain websites is because they are difficult to navigate. Keep your website organised with easy to find menus. If you have a lot of information to share, use broad categories in the form of drop-down menus which lead customers to more specific parts of the site.
Do not put too much information on any one page, as people do not like to scroll down a website for too long. Instead, keep your writing concise. Also, with widescreen monitors, you can fit more across the page, reducing the space you need from top to bottom, thereby reducing the need to scroll.
Avoid Flash and Other Media
Flash introductions were a big trend a few years ago, but they are no longer valuable for the business website. Visitors to your site simply do not have the time or patience to sit through an elaborate intro page, so things like Flash and unnecessary media are no longer appropriate or attractive on websites. Also, keep in mind that not all browsers, especially those on cell phones and tablets, support it, and some individuals have to go through the trouble of downloading it.
Visit Unleash IT now, a leading web design company in Southampton, for more information about all things web development.