You can build your home business on a solid internet marketing foundation by using networks like Facebook and Google Plus effectively. Social media is a big party, and if you can remember this you will have no issues expanding your presence and strengthening your business brand. Be sociable by engaging your buddies across multiple networks and be sure to share value with your friends too. If you are willing to chat up your friends and share value you can expand your online business quite quickly.
Remember the Purpose of Social Media Websites
Social sites are large meeting groups. Remember this to effectively use sites like Google Plus and Facebook to grow your opportunity. If you can communicate with people interested in your offering – in a non-salesly way – you can expand your presence fast. Keep things personal and stop focusing on business. Too many social failures use Facebook as a tool to part people from their money, pushing their business opportunity at every possible opportunity.
This is a massive mistake because most social media users are repelled by this lame, low energy marketing method. You need to have a life to be trusted on social sites and somebody who talks business all day long has no life. Imagine someone who walks into a party and pushes their business card onto each person they come into contact with. If you are lucky, you will get a tongue lashing, but more likely than not you are going to get punched. People do not tolerate this type of behavior offline so they will certainly not tolerate this type of garbage online.
Be personal, meaning chat people up for the purpose of better connecting with the individual. Talk sports, or weather, or any common interest, and by all means do not bring up your business opportunity unless the other party expresses a keen interest in your offering. Unless they are pressing to learn a lot more about your business you are better holding off, keeping things light and casual. When the proper time arises feel free to chat business, but in virtually all cases you will not be talking business at all.
Many people will simply join because they buy into you, and your relationship. No, they do not buy into empty promises, or endless business pitches. They trust you because they became friends with you, and established a relationship with you.
Create Value at Every Turn
Bring value to your twitter stream or Facebook account. People crave value. They crave inspiration, they like the joke here and there, but if you plan to grow your online business people are more likely to want something to chew on when it comes to your offering. No, you do not want to be all business, all the time, but you do need to provide some form of value to become valuable in the eyes of your target market.
Shoot helpful videos and create helpful blog posts teaching individuals the ins and outs of your business. Share the benefits of your product and service, engaging frequently by asking questions in the conclusion of your post or the last few seconds of your video. By doing this you open the door to a two way street, which is a must if you hope to gain the trust of your target audience.
Take the time to answer each question you receive – within reason of course as you become busier – and you will naturally build relationships with individuals which helps you gain real social media currency.
Use these tips to grow your business online with social networks today.
Kelli Cooper is a freelance writer who enjoys writing about how to use social medial for your business; if you are in need of a quality program to send files for your business, see it here.